MnIPS and Metropolitan State University present THE FUTURE OF CRM Customer Relationship Management How to make it work for you Seminar Features

This full-day CRM Educational seminar will feature an unbiased view of demos and tools, plus organizational analysis to assist you in evaluating and implementing a CRM solution.

Benefits you will realize include:

• Insight from experienced practitioners and consultants
• A varied perspective from the two panel question and answer sessions
• A real world look at the tools and processes available
• Sharing thoughts with a like-minded IT group considering CRM implementation

• Dick Lee – Consultant/ author/ speaker is a principal of St. Paul, Minnesota based High-Yield Marketing will be the moderator and present the keynote speech to kickoff the seminar. He taught for 10 years at the Graduate School of Business at the University of St. Thomas in Minneapolis. He holds a BA from Reed College, Portland, Oregon and an MBA from Suffolk University, Boston, Massachusetts.

Dick is author of three books that together provide comprehensive support for self-guided CRM implementations that include: The Customer Relationship Management Survival Guide, The Customer Relationship Management Planning Guide, and The Customer Relationship Management Deployment Guide.

In addition, Dick was among the founders of the relationship marketing movement, dating back to the early 1980’s. While his clients have included 3M Company, American Express, Fidelity, General Electric, Microsoft, Pitney-Bowes and Toro – he has a special appreciation for working with middle market and small businesses that have the will and flexibility to become customer-driven organizations.

Speaker Presentations:Vendor & Practitioner

Companies and individuals participating in these presentations are:

• AVTEX, Inc./ Solonis / Interactive Intelligence, Inc. – Chris Santillo
• Joe Foley of Synera Systems – "Exploratory Data Analysis of CRM"
• The Woodburn Group
• Lisa Coppola of Harbinger Partners – "Performing CRM Tool Evaluations"
• Joint presenters of "Just How Feasible is CRM Anyway?"
• Dr. David Bahn, Metropolitan State University
• Rogier Gregoire, Gregoire Associates
• Lee Wenzel, Wenzel Analytics Inc.

What is CRM?

Customer Relationship Management: The business strategy, process, culture and technology to enable organizations to optimize revenue and increase shareholder value through better understanding the needs of customers.

Key Reasons to Attend:

• Learn about implementing E-Commerce Customer Relationship Management solutions!
• Gain insight from presentations and Question & Answer sessions with practitioners and vendors!
• One Stop Shopping to learn What’s Going On with CRM today!

MARK YOUR CALENDAR FOR 11/7/01!!

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